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Small business advantages of social media marketing

September 5, 2010 By InternetMarketingStrategyforMen Leave a Comment

We all are aware of the impact of social media websites. A huge amount of people have been participating in social media websites and this has resulted in increased investment in the growing field of social media marketing. A large number of small businesses today have started using social media ideas and strategies in their goals. This is because of a number of reasons.

Social media websites include Facebook, Twitter, YouTube, MySpace etc. Many small businesses have become a part of these sites and have created their profile pages intending to get more traffic and new customers. It is important to remember that you cannot attract traffic just by creating a profile page; you have to actually be involved and participate in a community.

Social Media Marketing is the marketing strategy used to create content for your website and displaying it on Social News and Bookmark sites. The techniques of social media marketing can benefit websites and help them to grow very quickly. Here are some of the advantages of social media marketing for a small businesses:

1.    More awareness about your brand: If you are able to create a successful social media marketing campaign, there will be a lot more talk about your brand online. When users are appealed by your message, they will spread it across which will be more effective than traditional methods.

2.    Quick results: If your message is on the front page of a major news, social video and bookmark site, you will be able to drive large amounts of traffic instantly. It is not necessary that the traffic will result in conversations but momentum will be created in the right direction.

3.    Cheap prices: Social media marketing can be used as a replacement for conventional advertising and this is possible at a pretty lower price. With social media marketing, you do not need to spend huge amounts of money like you would have had to with the traditional mediums like newspapers, magazines, television, radio and many more.

4.    Improves ranking on search engines: Social media marketing campaigns have an effect on search engine rankings. A huge amount of back links can be attained which improve your ranking on search engines.

5.    Compatible with other mediums of advertising: If you start a social media marketing campaign, it does not mean that you need to stop you traditional methods of marketing. Social media marketing can be used along with traditional advertising and marketing.

6.    Role of influencers: Through social media marketing, initiators and influencers reach audiences and encourage them to choose your brand. A person will always prefer to buy something that people recommend rather than just blindly make purchase from a faceless company.

7.    Sidestepping and blindness: The age old methods of advertising online such as banner ads have almost lost their significance. Social media marketing has the capability to attract large amounts of traffic to your website without the help of traditional methods of advertising because of the increase in ad blindness.

Learn more about using social media marketing to help increase your business online visit RGV Computer Consulting they have a free report which outlines all the necessary steps you must take to make it online in today growing social media.

Filed Under: Social Media Tagged With: , , , , ,

Things to Concern While Selecting a Premium Web Host

September 5, 2010 By InternetMarketingStrategyforMen Leave a Comment

While surfing the web one can find an immense amount of web hosting companies putting forward several hosting plans. But a user should keep in mind certain things before purchasing any one of them. These certain things are: reliability of the company, space provided by them, and can they match the requirement of the user.

Nothing is more important then reliability while searching for a web host. The host should assure at least 99% uptime to the user. If host is undependable, the sufferer will be client with losing the traffic at regular interval. One can check reliability of a particular host by going through reviews of people for that particular company. A user can easily accomplish it by going to different search engines. If opinions are positive about uptime then one can consider that particular host a dependable one, but one cannot come to actual conclusion without confirming it by own.

Another centered aspect is disk space. How can a user know about the actual amount of disk space required by him/her to fulfill the task? If one talk about a basic user his/her web site will be less than 7MB. If a user does not have a lot of workload then ample amount space is not a criterion. But, if one talk about the webmasters having huge sites and incorporating video, audio and large graphics in their site then enormous amount of space is demanded thing. Paying for space not in use is not a worth while deal. Thus if one requires more space he/she should search and check if the host offers an upgraded plan for him/her or not.

What can be the ideal amount of bandwidth for a particular user? For a beginner, not receiving an ample amount of traffic the basic bandwidth is quite sufficient, but using video, audio, and larger graphics demands bandwidth. One should start with the basic bandwidth and upgrade it as per requirement.

One should also keep in mind the features required while selecting a web host. These features can be –is there any requirement for the server side scripting like PHP, JSP, ASP or any other scripting language that the user want to use in his/her program or the user should check if he/she wants to use these with his/her web site. In addition one most important feature is CPanel, which the user must check in advance as well as it offers a user interface to applications on the server, such as setting up FTP, email, etc.

Thus one must act wisely while selecting a web host.

Stop searching for the best web hosting company? Find sales, deals and discounts from top web hosts as hostcats web hosting and imhosted web host

Filed Under: Web 2.0 Tagged With: , , , ,

Show the World Your Love of Mobile Phones, With the First Ever Mobileshop Facebook Application!

September 5, 2010 By InternetMarketingStrategyforMen Leave a Comment

Well, we’ve been working on it in secret for a while, and now it’s ready for everyone to get involved. That’s right, we have now gone live with the first ever Mobileshop Facebook Application!

Going all Web 2.0-ish

Ok, I should come clean here, and say I’m only a recent convert to the world of Facebook. I only actually signed up about 2 weeks ago, but in that time, I have come to the conclusion I love it. It’s brilliant, mainly because it’s let me catch up with people (well, girls) I haven’t spoken to in 15 years. But, I’m not the only one on there, because Mobileshop has actually got its own Facebook page. Not only that, but we’ve now got our very first mobile phone related application on there.

Now, you can shout out to the world which mobile phones you love, hate, want, think are brilliant, or whatever, with MyMobilePhones. It’s dead simple, as well. You get it, the same as you do any Facebook app, add it onto your account (more on that in a minute, because new Facebook ain’t the same as old Facebook…), pick from a drop-down list whether you want, have, hate, love or are obsessed by a particular mobile phone. Then you pick the manufacturer, choose from the list of mobile phones that comes up, and after that, you come to the crucial bit. YOU tell the world exactly why you feel like you do.

Show your love for your mobile phones!

So, if you love the iPhone because it’s pretty, say so. Or if you want the Sony Ericsson C905, because its camera kicks every other mobile phone into touch, then shout about it! Make some noise about your mobile phone and give it the attention it deserves (whether that’s good attention, or bad attention is up to you!) Oh, and one other thing about installing. New Facebook isn’t quite the same as old Facebook, when it comes to showing apps on your profile. Add it, and then you’ve got to go to edit apps, then click all applications on the left, click on the little pencil next to the MyMobilePhones app (or whichever app), click edit settings and then go to the profile tab and click add. And then, you can let the world know how you feel about your mobile phones! Get the Mobileshop Facebook Application, today!

Expert on mobiles phones, having worked in the industry for over 7 years.

Filed Under: Social Media Tagged With: , , , , , , , , ,

Get Online Marketing Help With Free online success Bootcamp Video Series

September 5, 2010 By InternetMarketingStrategyforMen Leave a Comment

Building A business can truly be a very difficult and frustrating experience for a lot of people. This is usually a result of people not given the proper training and support.  They have no option but to go it alone and the failure rate is astonishing.

If people do it alone it’s certain failure for them.  It doesn’t have to be that way.  It just takes the right training, a lot of disciplined work and implementing the right marketing techniques for people to achieve the success they are looking for.”

Reason people go it alone is they are not given the proper training and support needed for success in any home based business.  Also what people don’t realize is in order for a business to succeed there has to be some sort of trusting relationship.  You can’t have a long term successful business if you are not helping others become successful as well.

Paul Birdsall’s 7 Day Online Success Boot Camp does just that by teaching proven techniques for successful marketing that get real results. It’s a no nonsense step by step training video series on how to generate a solid income online without having to do any selling or personal marketing if people don’t want to.   

The 7 Day Online Success Boot Camp out performs anything else she has ever tried because it does the one thing that people are loking for.  Help people with a problem.  You can achieve success in this world if you just take the time to help others along the way.”  

If you help other you are building trusting relationships and after all that is what it is all about.

If you want to get online marketing help and achieve online success, go to http://www.bootcamp.systemforchange.com

Filed Under: Internet Marketing Tagged With: , , , , , , ,

How To Start an Online Business and Avoid the Pitfall That Snares All Unsuspecting Beginners

September 5, 2010 By InternetMarketingStrategyforMen Leave a Comment

If you are thinking of starting an online business then hopefully this article will help you to avoid some of the pitfalls along the way as well as outline many of the basic strategies involved.


The trouble is, as great as the internet is, it is absolutely swamped with people trying to sell you the latest ‘money making website’ or ‘how to’ manual or ebook and there is a real danger of being overloaded with useless information. I use the term ‘useless’ because essentially that is what any information is (regardless of it’s quality) if you never use it and it lies gathering dust on a shelf!


The key point here is clarity and focus. If you are serious about starting an online (or other) business you need some kind of a plan or blueprint to know exactly where you are going. Whether you are planning to set up your own sales website, or to become an affiliate marketer or whatever, if you don’t have a plan you’ll end up going round in circles, getting nowhere and probably giving up in despair.


Speaking from personal experience I know what it is like to drift aimlessly from one opportunity to the next, I wasted ten years doing this! Hopefully you will not do the same. It’s all too easy to become an ‘information junkie’ and buy every new ebook, course, money making website and affiliate program that’s offered to you. You get sucked in by flashy sales copy and the promise of instant wealth and before you know it you’ve blown another 100 pounds on yet another course, ebook etc.


This is a huge, almost invisible problem for ‘would be’ internet entrepreneurs. It sneaks up silently and snares it’s victims without them even realising it and virtually everybody that is seeking to start an internet business falls into this trap.


Although the answer to this problem is obvious, it is usually overlooked and the solution to it is this: STICK TO ONE THING AND TO ONE THING ONLY! It’s that simple. Stop flitting from pillar to post and focus on whatever it is you have decided to do. If you are easily distracted by new offers and the latest big thing, then unsubscribe to any opt in lists that you don’t need to be part of anymore, spend less time surfing the net and more time on your project. Eliminate as many distractions as you can. Give yourself the opportunity to succeed and stop wasting your time and your money buying things!


That said, how do you decide what to do or sell in order to make money on the Internet? Of course there is no right or wrong answer to this question.


Whether you decide to sell your own products or to sell someone else’s product for a commission the marketing still remains the same. In this article we will focus on information products and outline the main key areas involved in setting up a business selling information products


One great thing about running an online business is that it overcomes a lot of the problems faced by traditional businesses. Depending on what you sell, you don’t have to worry about the holding of stock. You do not have to sell anything face to face. There are no expensive set-up fees (it is possible to start on a shoestring budget).


So, if you’re totally new to this kind of thing, perhaps your thinking that it sounds a bit dull selling information? Well you’d be wrong. I bet, you yourself, have bought an information product or have been looking for information recently? People are hungry for information on ‘how to make their lives better’ or ‘how they can make money’ or ‘how to build a great tree house for the kids’ or ‘how to save money on gas’ etc. There are so many subjects upon which people are searching for information, that practically the only limitation is your imagination.


The good news for online entrepreneurs is that people generally are lazy. They would be quite happy to pay you, to provide them with the information they are looking for, rather than do the research themselves. This opens a ‘secret door’ to a world of opportunity to make some huge amounts of cash! If you can provide information to a group of people that you know are already ‘actively searching’ for that information, then bang you’re in!


There are so many advantages to selling information products, that this article would turn into a book if I where to write about them all. I will mention here only one of the many other massive advantages of the information products business. If you create an information product, you could sell it as a manual or as an audio CD perhaps. That’s great, but if you were to sell your product as a digital download (e.g. an ebook) instead, then your website goes on ‘auto pilot’ i.e. no shipping involved, no money for postage, no extra work on your part = more profit! How incredible is that. Just take a moment to think about the possibilities here!


We have briefly touched upon the potential of selling information products. Even if you decide to sell physical products (goodness knows who would want to), the marketing principles stay the same.


We won’t dig too deeply into the science of running a profitable online business, however we will mention briefly the key areas that need to be studied in order to be successful with your online endeavours.


As mentioned earlier, it is essential to plan, research and know where you are going, before you start on your ‘journey’.


Listed below are the main key areas that you will need to study, research and understand before you can be truly successful with your business.


You will need to know:


How to find a crowd of hungry buyers fighting to get their hands on your product.


How to find a ‘hot product’ that will sell by the bucket load.


How to create your own products or easily get someone else to create them for you.


The closely guarded secrets used by the ‘big players’ in this industry and how easy it really can be!


How to write killer sales letters (sales copy) which will act as your own ’24-7′ online salesperson!


The number one FATAL MISTAKE that an online marketer can make.


Hopefully this short introduction has got your head buzzing with intrigue and excitement, because quite frankly it should have!


Selling information products and product licensing is one of the last few opportunities to make a real fortune online. The good news is that if you follow a proven strategy, it is achievable for anyone who is willing to put in the effort.

Rupert Ward of Redglobe Marketing has spent ten years delving through the masses of business opportunities out there. Find out the real truth with all the junk filtered out at http://www.redglobemarketing.com/njc.html

Filed Under: Internet Marketing Tagged With: , , , , , , ,

Tools to Include in Your Social Media Marketing Strategy

September 4, 2010 By InternetMarketingStrategyforMen Leave a Comment

You own your own business and you offer products and services. How do you get people to buy what you are selling? That’s easy. You create a buzz about your offerings and you communicate through your social media marketing strategy.

Accomplishing this has absolutely nothing to do with magic. There is no fairy dust that you can sprinkle to cause the members of your target market to automatically start coming in droves to your website. In fact, what works well for one business may not necessarily work for another business. Creating a buzz involves social media and marketing that is spread by word of mouth.

When you first start designing your social media marketing strategy, there are several tools that you should include to make the strategy successful. In our article Developing Your Social Media Marketing Strategy, we discussed the importance of a strategy and how it is key to the success of your business. In this article, we are discussing the tools that you should consider using to implement the strategy.

The following is a list of some of the more useful and effective tools that will help you create a buzz for your business:

Social media networks: Social networks are an excellent way to offer and share your knowledge as well as to build and maintain relationships. There are many popular social media sites that you can take advantage of and at List of Social Networking Websites, you will find a list of some of the most popular.
 
Photos: Sharing photos as part of your social media marketing campaign has a similar, positive effect as videos with regard to the visual aspect of it. People like to be able to connect the name with the face. Some great photo sharing websites are Flickr, Memeo and Photobucket.
 
Videos: Online videos as part of your social media marketing campaign have become very important. Videos are an effective tool in a social media marketing strategy because many people react more favorably when they are able to see you and listen to what you have to say than merely reading what you have written. Also, a lot of people don’t have the patience or the time to read a lot but when they are watching a video that you have made, it is received more easily. Two of the more popular video-sharing sites are YouTube and Vimeo.
 
Blogging: Blogs are a wonderful tool when it comes to social media marketing. The reason that blogs are so effective is that, if they are optimized properly, they can drive a high volume of traffic to a website. An effective blog will be instrumental in creating internal links, content that is always fresh and appealing, active community, and website traffic that has nothing to do with the search engines. Always ensure that the content that you offer is enticing to your audience and that they find it helpful and informative. Some of the more popular and more widely used blogs are WordPress, Blogger and Typepad.
 
Microblogging: In the same manner that blogs allow huge opportunities to promote your business, microblogs do the same thing. Those opportunities are a result of both consistent content and good-quality optimization. Two popular microblogs are Twitter and Posterous.
 
Bookmarking: Social bookmarking is a social media marketing tool that allows online users to search, organize, share and manage bookmarks of resources on the web. Some of the more widely used bookmarking websites are: delicious.com, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Reddit, Propeller, Slashdot.org, Yahoo!, StumbleUpon, and Buzz.
 
Presentations: Another excellent way to get your brand noticed is by offering presentations on interesting and informative topics in your niche or industry. Presentation-sharing websites are becoming more and more popular these days. Some of the best ones are: SlideShare, Scribd, MyPlick and AuthorSTREAM.
 
Forums: If you are looking for a new way to market your products and services, as well as a way to interact with other colleagues and customers/potential customers, use an online forum. You will see very valuable results if you engage your online audience for your brand and your business.
 
Podcasts: Podcasts are a social media marketing tool that is used to promote your brand and your products and/or services. If you are interested in podcasting, you should check out Blip or RadioPodcast.
 
Wikis: As I am sure you know, wikis are online encyclopedias. Wikipedia, AboutUs, Pbwiki (PBworks.com), Citizendium and Wetpaint are all informative and useful.
 
Monitoring your brand: It is extremely important for you to understand the positioning of your brand in the market. Some great websites that you can use for this are: Buzzlogic, ReputationDefender and Radian6.
 
Ratings and Reviews: One of the best ways for you to find out how your website is viewed by other people is through ratings and reviews. You can go to Yelp or GetSatisfaction to help you with this.
 
Widgets: If you are trying to promote your own brand, you can create personalized badges using unusual widgets on Twitter, Facebook and other social media channels by using SpringWidgets or WidgetBox.

Conclusion

The various tools that have been discussed are important for the success of your social media marketing campaign. Bear in mind that in order to really create a buzz around your brand and products and services, you also need to publish your content on business directories such as EzineArticles, eHow, Google Docs, IdeaMarketers and Yahoo Articles Group. If you do this, you will be gaining even wider exposure and creating even more buzz. Remember that it is important to choose the mix of social media channels and business directories that work the most effectively for you.

Always remember to be proactive in your marketing approach rather than reactive. It is important to constantly let people know that you are not just a brand and some products and services. You are a human being who has their best interest at heart and you have a solution to their problems.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications, a consulting company specializing in developing communication strategies for small businesses that require expertise in promoting a unique business voice and vision on the Internet.

Filed Under: Social Media Tagged With: , , , , ,

There is a Great Range in the Price of a Web Site

September 4, 2010 By InternetMarketingStrategyforMen Leave a Comment

Our Designers will determine the scope and nature of your Web site’s necessities, analyze and organize the layout and connectivity, and define and code the visible pages and assisting functions to meet these requirements. This is a non-recurring startup cost, and will be your largest primary layout.

Integrated Resolution Designs’ build’s websites for all types of businesses and budget constraints. Everyone should own a Web site to publicize their services and products online, but we don’t think it should cost you money that you can’t manage to have. Integrated Resolution Design’s Web Site Prices Fit Every Budget!

Good communication is the most important step in developing your Web site. Understanding your products, services, needs and expectations is our main concern. Discussing your ideas with one of our professionals will help to answer and make clear any questions you may have. This primary discussion is the basis for not only meeting, but exceeding your expectations. This is a valuable service that IRD is pleased to provide you at no charge. Contact us now for your FREE, no obligation consultation.

Prices For Different Types of Web Sites The following prices are based on sites that IRD has built. Whether a site is new or is a redesign doesn’t change too much in the way of its cost.

ONLINE STORES, SHOPPING CARTS

3 item, PayPal ‘buy now button’ with 4 page site, custom visual design ($450)
200+ items, lightly customized 3rd party cart, custom visual design, blog ($1275)
6000+ items, extensively customized 3rd party cart, training, custom visual design ($5350)

DIRECTORIES, PORTALS

3rd party directory script, very slight tweaking, 3rd party visual design ($675)
Custom-built events directory with basic searching, basic admin options, no visual design ($2100)
Custom-built membership directory with basic searching, basic admin options, no visual design ($2100)
Custom-built product directory with basic searching, advanced filtering, advanced admin options, member profiles, custom visual design ($4500)

CONTENT MANAGEMENT SYSTEMS

16 simple pages, stock 3rd party CMS script, custom visual design ($731)
14 complex pages, articles sub-pages, customized 3rd party CMS script with searching, 3rd party directory script, 3rd party classifieds script, 3rd party banner management script, 3rd party visual design ($3150)

EVENTS REGISTRATION

Added to existing site: simple custom-built system with event selection, online payment, minimal admin options ($750)
15 pages, custom-built system, custom visual design, events registration, payment, workshop selection, complex admin area, support ($3094)

BASIC WEB BROCHURES

9 pages, 3rd party template visual design, four simple forms ($244)
7 pages, custom visual design, one simple form ($469)
16 pages, custom visual design, simple home page Flash animation ($731)
30 pages, custom visual design for home page, another for internal pages, two complex forms ($1313)
52 pages, custom visual design which is slightly different for every page ($1800)

BLOGS AND FEEDS

Add blog to existing brochure site ($225)
Add blog to existing ecommerce site ($300)

UPGRADES AND ADDITIONS

Install and configure email newsletter script, and provide training ($113)
Create .mobi version of existing 5 page site ($131)
Add complex form to existing site ($244)
Complex upgrade of a shopping cart ($488)

www.ird.cc mission is to push the limits of design & technology to generate innovative solutions that rest our clients apart from their competition. We do this by providing businesses with graphic and motion design services that inspires any audience and enables companies to emotionally connect with their customers.

Request a free estimate today, and work can start within a few days. Check Us Out www.ird.cc

Filed Under: Web 2.0 Tagged With: , , , ,

Facebook Marketing Basics

September 4, 2010 By InternetMarketingStrategyforMen Leave a Comment

10 Steps to Get Started with this Social Media Superstar

So the high school and college kids I know have been talking about Facebook for several years now. And like most mature, responsible adults, I pigeonholed it as being a place where kids put incriminating pictures out for the whole world to see and is just a more modern version of the chatrooms they talked on in middle school.

Call me officially wrong! About a month ago, I joined the Facebook community (that’s me joining the over 150 million other people worldwide – seriously!) I thought it could serve some good business purposes and that I would “dink around” with it.

Wow, was I surprised. 6 hours later, I had already connected with 48 friends. (I didn’t think that many people liked me!!!) Two days later, a high school friend of mine sent me an email through Facebook asking me about my consulting business. We met a few days later and identified several projects I could do for her. Probably the easiest client I have ever found! (Not to mention I connected – and get to work – with an old friend!)

So should you be on Facebook? If you target people under age 30, I think the answer is easy (its yes!). If you target people 30 – 40, you will start seeing more and more people in this age group on this site, and the 50 year olds are not far behind. (People are talking about Facebook!) If you are a local business, it is a great chance to stand out in the vastness of the web. I think the fit for retail is huge. And if you market to a group where there is a likelihood that they will get together in discussion forums, then you will find a place here.

Sure, there may be a few types of business that don’t fit, but for most, the answer is probably, “yes.” The cost is right (free) – so you will just be investing your time. (Warning, it can be addictive. My 8th grade girlfriend – yes, you really will connect with people you have not seen in 30 years – told me her husband calls it FaceCrack!)

OK, so you are curious. Here are 10 very simple steps to get started:

1. Set up a personal account – just go to www.facebook.com and enter your name and email. It will quiz you about your background data. The more you give, the more it will help you find friends and speed start your networking.

2. Connect with personal friends and family to learn the lay of the land. Get accustomed to sending a “friend request” and replying to friend requests. Write a few “wall” posts, and do a few status updates, and comment on others. Build a group of people you are genuinely interested in connecting with. I would suggest starting with friends, then you can move into business contacts.

3. Get active with it – there is a flow to Facebook. It has its own tone (a little more sarcastic and fun than traditional communications) and lingo. It is not complex to get the hang of it, but it worth giving yourself a little time to explore and understand the overall vibe.

4. Join a few groups – search for groups related to your business and sign up for some. See how groups and related discussion boards work. If your prospective clients will be on a group discussing, then join. Focus first on having real conversations and creating value, not just on selling. (That’s true overall!) Within the first week, I made friend in Singapore (of all places) from a group discussion, which could lead to some interesting things down the road.

5. View some of the business / brand pages. Do you like the rock group Coldplay? Are you a diet coke addict? Do you have a favorite local business who has a business FB page? (Or become a “fan” of The FAMEE Foundation.) Just go to that page and become a fan. It’s fun!

6. Set up a business page for yourself – so once you get comfortable with viewing a few other business pages, set up one for yourself. A note here, I found it VERY weird how to set these up. Go to a business page (like Coke, ColdPlay, of FAMEE), and at the bottom, there is a “set up your own brand” page. It is kind of buried, but set one up. And don’t stress if you don’t have 4,000 fans overnight, let it build.

7. Start a group related to your business – Think this one through and set up a group to discuss things related to your business. Look for ways you can create value.

8. Promote it – start to let your customers know that you have a Facebook page. Put it on your website. Put it on your business card. Weave it into articles and blogs (ie: this article!!!)

9. Seek out people who would make great customers or partners – then send them a friend request.

10. Then work it. Like any marketing tool, it does not grow itself. Put a little energy into this over the course of time. Likely you will find it fun. Log on and spend a few minutes each day.

Social marketing is a key trend. Facebook is one of many tools, but certainly has a lot of momentum right now and represents a significant opportunity for those companies who see a good fit and are willing to put a little energy into the process. Lots of people find it easier and more comfortable to network online than they do in person.

Probably the best advice is have fun. If you can enjoy how you market your business, then you will do it a lot more and you will get a lot better at it. See you online!

Curt Clinkinbeard, is the Executive Director of The FAMEE Foundation, a not-for-profit organization dedicated to helping entrepreneurs “advance marketing excellence” and build profitable revenue streams. More information on their free marketing programs can be found at http://www.famee.org.

Filed Under: Social Media Tagged With: , ,

Why Online Marketing

September 4, 2010 By InternetMarketingStrategyforMen Leave a Comment

Back in 1986 I became interested in marketing and advertising quite by accident. I was employed by a major communications company and teaching computer classes. When a new product for analyzing the effectiveness of various advertising campaigns was installed, I was expected to learn the product and then teach the marketing gurus how to use it. I was fascinated with demographics and how campaigns were deployed. I considered changing my career and going back to school but got side tracked with a cross-country move. Let’s look at what I was considering then compared to what the market looks like now.

My company was spending millions on advertising campaigns that were done on TV, in direct mail, flyers on door handles, inserts into the monthly bill, etc. All of these were the traditional form of advertising in the 1980′s. From what I saw of these advertising campaigns, there were more losers than there were successes. However, when the successes are huge, it masks the losses. Customers today are more savvy and are just plain tired of all the junk mail whether it paper or electronic.

Online marketing, also called Internet Marketing, still uses demographics as well as several other factors to target the consumer. A major difference here can be in the dollar amount spent on these campaigns. In the early 1990s many businesses were creating commercial web sites that were simply online brochures and product catalogues. Customers would check out what they wanted but many were afraid to give credit card information online so they just placed the call instead. Because of the new encryption technology, customers feel more confident with online purchases. The number of internet users today is 1018 million or 15.7% of the world population. Compare that to August of 2001 when it was 513 million, 8.6% of the world population. That means it almost doubled in just a little over 4 years! If you like statistics (and I do) consider that Sweden has the highest percentage (73.6%) of their people on the internet and the United States is at 68.5%. If this does not get you excited about online marketing, I’m not sure what would.

Online marketing has a completely different set of tools it uses for marketing. Search engine marketing, joint ventures, opt-in emails, newsletters, etc. Each type of campaign can reach a different type of prospective client depending on how you decide to run the particular campaign. We will cover each of these in detail in our next article.

Many of the pioneers of online marketing who saw this potential are now exceedingly wealthy. If you check online, you’ll see that several of them are producing eBooks and eCourses that detail the “secrets of internet success.” Quite often these books and courses are distributed via download for free. With this kind of information available, there has never been a better time to start an online business. Here’s to your future success.

Karen Kelley is the owner and developer of http://www.MomsResourceCenter.com
along with several other web sites. During her career with a major corporation, she struggled with balancing a job and raising a family.

Filed Under: Internet Marketing Tagged With: ,

Three Quality Online Business Opportunities

September 4, 2010 By InternetMarketingStrategyforMen Leave a Comment

Copyright (c) 2008 Jim Suzak

If you have spent more than a couple of hours searching for best online business opportunities, you will have found out that there are plenty of people promising “quick get rich” schemes to online wealth. The truth is that most successful online businesses have succeeded because of their owners hard work and dedication.

Fortunately, there are genuine online business opportunities for those who do not mind working online and be persistant with the self motivated system of generating income. Below are three of the best online business opportunities available on the internet today.

Create an Online Publication

There are several types of online publications that you can publish. You could launch a web site on your favorite topic, consistantly write to a blog. Or you could publish a daily or weekly newsletter and email it to subscribers.

Whatever type of publication you select, you must strive to build up a good following of readers and visitors. You will be able to earn an income from advertising, such as Google AdSense, and from sales of your own products and services. If you do not have any products to sell, think about selling e-books or other information products.

Online Affiliate Marketing

In recent years affiliate marketing has emerged as one of the best ways for companies to market their products and services on online. They have created some of the best online business opportunities for people wanting to start quick on the internet.

The affiliate company, also known as a merchant offers a product or service. As an affiliate you sign up to promote the companys product or service. Your job as an affiliate is to send a stream of visitors to thier web site. You do this using your own customized link that allows the company to identify which affiliate referred the visitor. Whenever you send a visitor and they buy a product from the company, you earn a commission.

For example, at ClickBank, many e-books typically sell for $30 to $50 and affiliates can earn around 60% for the referrals they send. Many affiliates promote affiliate products through their own web pages and by placing advertisements at Pay-Per-Click search engines.

Article Marketing

Online, content is king, and good content is hard to come by. That is why one of the best online business opportunities is article marketing. It involves writing articles that webmasters can use for free on their web sites. They should also include your “About the Author” resource box at the end of the article.

Your author’s resource box should include an active link to your web site or to a product that you want to promote. Article marketing can be used to generate traffic to your own web site, or you can drive traffic to your landing pages that display your most popular affiliate products.

Those are three best online business opportunities available for you to consider. All of them require little or no investment and all of them allow you to get started online immediately.

The author is a professional internet marketer that uses several quality online business opportunities and has achieved residual income success through this method. Check-out his website Residual Income Opportunities for more details and get your FREE online income opportunity newsletter, so you can also realize your online dreams while working in the comfort of your home. –> http://www.DynamicInternetProfits.com

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